A coffee rebrand, from one corner to a city
In spring, Northwind Coffee asked us to rethink a brand that had grown faster than its signage. The brief: keep the warmth of the first store, and make it readable from across the street.
We spent three weeks on site, sketching menus and testing colour on real walls. The final proposal came in at ¥186,000 for identity and signage, delivered in two phases over the summer.

What worked: one warm colour, a hand-drawn menu board and a logo that still reads at twenty metres. Questions go to Lin Wei, 138 0000 1234, who led the project on our side.